The Many Hats of SEOs
Published July 22, 2011 | 
White hat marketing applies the white hat SEO techniques, also known as ethical SEO. The white hat marketing implies that all SEO activities are carried out while conforming to the guidelines, rules and policies of search engines. Continue reading
Keyword Advertising on the Long Tail
Published July 22, 2011 |
There are advantages to leveraging paid search advertising in website marketing. It is efficient, immediate and measurable - these benefits are all very well documented. Paid search and performance-based CPC promotions have forever changed the advertising/marketing landscape and its multi-billion dollar valuation is evidence. Continue reading
SEO: Still A Puzzle?
Published June 3, 2011 | Okay after 5+ years in this business, I have to admit, Search Engine Optimization (SEO) still boggles my mind. Is keyword density a good idea or isn’t it? Is link exchange still popular? Is link farming frowned upon by the… Continue reading
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