Sharon Wallace

Wallace Creations is a small business web development company that caters to the non-profit sector as well as other small businesses. As such, we will always work toward providing quality web sites for reasonable prices.

The Many Hats of SEOs

Published July 22, 2011 | By Sharon Wallace
White hat marketing applies the white hat SEO techniques, also known as ethical SEO. The white hat marketing implies that all SEO activities are carried out while conforming to the guidelines, rules and policies of search engines. Continue reading →
Posted in Search Engine Optimization, Web Tips | Tagged , ,

Keyword Advertising on the Long Tail

Published July 22, 2011 | By Sharon Wallace
There are advantages to leveraging paid search advertising in website marketing. It is efficient, immediate and measurable - these benefits are all very well documented. Paid search and performance-based CPC promotions have forever changed the advertising/marketing landscape and its multi-billion dollar valuation is evidence. Continue reading →
Posted in Search Engine Optimization, Web Tips

Font Resizer: To Add or Not To Add

Published June 19, 2011 | By Sharon Wallace

Although I run my own business, I have  a full time job as well.  Recently there was a mad rush to add “Font Resizers” to customers sites.  We tried to inform the customers that this would not add any additional… Continue reading →

Posted in Web Tips | Tagged ,
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